DW London
DW London
at Roland Store London
A dedicated space for drummers to experience, explore and create with DW, PDP and Slingerland Drums
DW London is located within the Roland store, and marks the first dedicated DW Drums showroom in the UK—offering drummers a direct, authentic connection to the legendary dedication, innovation, and craftsmanship that defines Drum Workshop.
Visit us to explore the best that acoustic drums has on offer - setup and demo-ready within our new dedicated showroom. Alternatively book a 1-2-1 appointment for a premium DW experience.
Experience The Kits For Yourself
Drummers are invited to see, touch, and play DW’s latest products in an environment that lets the instruments speak for themselves. A curated selection of drums, raw shells, hardware, and finishes allows players to experience the feel, tone, and build quality that has made DW the most respected drum company in the world.
DW, PDP and Slingerland
Alongside DW’s flagship drums, the space also features premium kits from PDP and Slingerland, offering a complete view of the DW family. Visitors can also explore John Good’s Specialized Shell Configuration (SSC), unlocking the freedom to dream and design their own DW Collector’s Series® drum kit.
Book a Premium 1-2-1 Experience
For those seeking a truly personal experience, DW London offers free, bookable consultations. These sessions enable drummers to explore shell configurations, wood types, finishes, hardware options, and setup considerations-culminating in a custom DW kit built to their exact vision.
The knowledge to help you learn, create, and perform
DW London welcomes professional and semi-professional
drummers, serious enthusiasts, studio owners, educators, collectors, and
international visitors-establishing our DW showroom as a UK centre of
excellence for DW and reinforcing why DW remains The Drummer’s Choice.
Shop DW Hardware online today! View all
Full DW Range, including Slingerland and PDP kits available and demo ready in-store.
The Drummer’s Choice® since 1972.
Founded in 1972 by Don Lombardi, Drum Workshop (DW) has earned a reputation as the most respected custom drum company in the world.
DW’s innovative advancements in the tonal qualities of wood led by the unwavering creativity of John Good has revolutionized the craft of custom drums. DW hardware and pedals are trusted by the world’s best drummers and recognized as the industry standard.
It all began in 1972 when Don Lombardi, at age 26, opened a small teaching studio in Santa Monica, California. He called the studio Drum Workshop, offering both private lessons and monthly workshops.
"My fascination with drums started at 12 with a neighborhood teacher at a local music store," Don recalls. "Over the years, I had such great experiences with renowned teachers that as my love for playing drums grew, so did my love for learning and teaching about drums. The day I got my driver's license, I started driving to teach at a local music store where I had taken lessons.”
From his childhood, DW Senior Executive Vice President and current resident “woodologist” John Good has been in pursuit of the perfect tone. So, when he began taking drum lessons from Don Lombardi at his Drum Workshop teaching studio in 1972, fate set a course for a “couple of dreamers” to usher in a new era of American drum manufacturing.
The two spent hours discussing different ways to improve the art of drumming through improving drum products. Out of these brainstorms came the first DW product, the height-adjustable trap-case seat. Selling about a dozen a month, John quit his day job and went to work full-time for Don. When DW received an order for 100 seats, Don and John realized they had something.
Shortly thereafter, Camco Drum Co. owner Tom Beckman approached Don in 1977 with an offer to sell him all of the machinery, dies and molds used to make Camco drums and hardware — everything except the Camco name. This opportunity would provide DW the opportunity to expand its capacity and product line.
Borrowing money from his parents and outside investors, Don purchased Camco's tooling and reintroduced the Camco 5000 nylon strap bass drum pedal under the DW name. The DW 5000 pedal was released in 1979 with improved performance, consistency, and adjustability of its mechanical operation. It has risen to become an industry standard today.
In September 2022, Roland Corporation aquired Drum Workshop combining two of the world’s best acoustic and electronic drum companies to focus on delivering new innovation for drummers.